Big Star Branding - Blog

How Promotional Products Can Help Your Business

Author: Savannah Howard | Date: Feb 22, 2019

When people think of advertising, they usually think about the traditional forms like television, radio, or billboards.

However, promotional products are a great way to advertise your business.

Promotional products can help cut marketing budgets and still draw people's attention. Here are some statistics from Design Hill:

  • In the U.S, 8 out of 10 consumers have one to ten promotional products
  • 85% of people do business with the advertiser after receiving a promotional item.
  • 89% of consumers can recall the advertiser even two years after receiving a promotional product.

The biggest reason why promotional products are a great investment is because they reach a lot of people for a small cost.

Something as simple as a pen or a stress ball can make a lasting impact on customers for years. Promo is great exposure for your business and can be used in place of business cards!

When given business cards, most people put them in their wallet or in a desk drawer and forget about them. With something like a USB drive or cup, people will use them regularly and constantly see your brand.

Research shows that people love receiving free products!

The most common draw for promotional products is their usefulness; 75.4% of people keep promotional products around because they think the item is practical.

Choosing the right promotional products for your business is important too. Useful products like notepads, water bottles, flashlights, and tote bags are some great examples of things people will use daily.

When people use these products in public, the people around them will see them too — which increases your reach.

Don't forget your employees!

Giving them products with your brand, such as sweatshirts, hats, and other apparel, boosts team unity and allows your team to advertise for you outside of work.

Even if they are just wearing a branded t-shirt while running errands or jogging around the neighborhood, your logo is being seen!

Promotional products work for every business in every industry. The key is finding what is relevant and useful to your company and your customers.

Big Star has over a million printable promotional products to choose from, and friendly knowledgeable customer service reps ready to help you with concepts and help you stay within budget. Give us a call or stop by! Let us show you how to take your brand to the next level!