Big Star Branding - Blog

Promotional Trends

Author: Ryan Rowe | Date: Dec 11, 2019

The Evolution of Promotional Product Industry:


Looking Back

In the early '90s, we took note of a company named American Apparel. American Apparel was selling better fitting, softer, lighter weight t-shirts made from organic and sustainable sourced materials. Not only were they selling exceptional garments, but those garments were produced by well-paid workers here in America. At the time, Hanes Beefy-T was THE shirt to have. People loved this T-shirt because it offered much value at a super low cost. Further begged the question, would our customers want to pay slightly more for a lightweight T-shirt with a bunch of political baggage? Although American Apparel has since folded on the ideas that they once stood for..(Controversy around American Apparel )   Locale, sustainability, organic materials, and supporting our American economy have held up as shaping our decisions on how we vote with our spending.

Moving Forward

** All Styles available on our website: Click here ** 

Now, sustainable sourced and organic materials are becoming the "norm." Thanks to the expanding minds of generations, we now have very affordable brands like Bella Canvas, and Alternative Apparel that are making the same t-shirts as American Apparel once started with, but now at prices, everyone can afford them.
Tech clothing has also maintained its popularity with products like compression t-shirts, moisture-wicking t-shirts, jerseys, polos, Under Armour compression shorts, and pants. Big Star Branding is an authorized Under Armour decorator and dealer. We also carry more name brands like ADIDAS, Carhartt, Essential Apparel, OTTO, Ogio, and The North Face. Tech garments are often spandex and poly fabrics with treatments to help keep you looking fresh and comfortable in the office and help you perform better and faster on the field. These tech garments are more available and affordable than ever.


A New Age for Promotional Products


As tech products take the place once filled by analog calendars, magnets, lanyards, key chains, and pens, we see USB drives, computer storage and batteries, earbud headphones, speakers and stylus pens for smart screens at better and better prices: having customized promotional technology has never been more accessible. Check out our large selection of Promotional Products available for customization: HERE!
Big Star Branding has all your favorite brands: BIC graphic, Bullet, Evan's, Gold Bond, iClick, Leed's, Primeline, Showdown, and Vitronix Swiss Army. If you're interested in making an upgrade to your promotional products for the environment or want to keep, your companies look tech-savvy with custom promotional tech products that everyone is happy to receive.
Visit us online at or give us a call at 210-590-2662 or toll-free at 888-844-4227.
Big Star Branding is a local,family-run business that has been serving the greater San Antonio, Texas area as well all our customers globally for over 30 years. When you think vehicle wraps, screen printing, embroidery, or promotional products think Big Star Branding.

Set your company and brand apart from the competition with unique, personalized products ranging from office gadgets to travel products and employee recognition merchandise.

We'll help you stand out from the crowd. We'll work with you to find just the products to boost your brand.

Visit Online Call Now!